Start with the basics of ETA or jump straight to the part of the process you are working through now.
Every guide is free, public, and written to help you make better decisions before your money is on the line.
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The Lab’s business model relies on members buying good businesses, not on monetizing ways to educate buyers.
Most of what we know about acquisition can be published for free and will help Searchers make better buying decisions.
Years of member searches produced a lot of practical knowledge about what works, what breaks, and what buyers tend to miss. Learn turns that experience into guides anyone can use.
Each guide starts with a subject matter expert who knows the topic firsthand. They shape the substance, challenge common assumptions about the topic, and make sure the advice on the page reflects how the work actually gets done.
The Lab’s Advisors, experts, and community contribute research and help shape the outline around the questions they are seeing in active searches. Our experts use that research to test what matters, what needs more explanation, and where buyers tend to get stuck.
AI is part of our process, but it’s not the source of the work. We use it to research and expand upon our initial ideas, as well as to verify and refine material that has already been shaped by experts and members.
Every guide goes through editorial review before publication. A real human (usually several) check the reasoning, the facts, the sourcing, and determine whether the article actually answers the question we set out to answer.
Our guides can teach you how the work fits together, but they can’t actively help you find a great deal.
Joining the Lab gives you access to Advisors, experienced members, and a room where you can bring the actual deal and work through it with people who have seen this before.
Talk through live search and deal questions with Advisors who have seen the issues before.
Get a live deal in front of the room and find out what other experienced buyers see that you might have missed.
Learn the common language and frameworks before the real questions and live deals start piling up.
Work alongside buyers at different stages of the search and learn from what they are seeing in real time.
The library will keep growing. Read what you need today, and sign up to get notified when something new goes live.
