About the Lab

A dedicated platform for acquisition & ownership

Buying and operating a business is a complex and isolating experience.

Acquisition Lab unites education, community, capital, and services to make the process more structured and less intimidating for every Searcher and Operator.

Acquisition entrepreneurs collaborating
1,200+
Members
400+
Deals Closed
$1B+
Enterprise Value
40%+%
Acquisition Rate

Our Mission

Build a stronger acquisition ecosystem by bringing standards & support under one roof

We believe acquisition is one of the most direct paths to meaningful ownership. However, the journey is often fragmented and isolating. Information, advice, and tools are siloed or disconnected, leaving ambitious entrepreneurs to find their own path to success.

In this environment, capable buyers must independently assemble capital partners, Advisors, and operational support without consistent standards or frameworks to guide their decisions. Working in isolation and without a shared system, each entrepreneur is forced to build their own engine for acquisition.

The Lab was built to reduce that isolation and give ambitious entrepreneurs a clear path forward. By integrating community, expert Advisors, and battle-tested resources into a shared environment, we are building a coordinated path so acquisition entrepreneurs no longer have to navigate the journey alone.

Together, building what’s next.


Acquisition Lab Founders
Walker Deibel
Founder, Board Member &
Author of Buy Then Build
Walker Deibel
Jordan Fliegel
CEO
Jordan Fliegel

Past & Present

How It Started.
How We Got Here.
How it started How we got here Expanding the Lab What happens next
How it started

How it started

In 2018, Walker Deibel published Buy Then Build, challenging the idea that entrepreneurship had to start from zero. He argued that acquisition wasn’t a shortcut or a compromise to ownership. It was a viable path with key, strategic advantages to long-term financial success.

The book, deeply personal, struck a nerve with many aspiring owners. Years earlier, Walker had tried to buy a business alone. There was no roadmap, no structured support, and no community who understood the path. He had to figure it out the hard way.

The book saw an overwhelmingly positive response from the business community, with Forbes naming it as one of the top seven must-reads for all entrepreneurs. However, Walker’s story also revealed a larger truth: Thousands of entrepreneurs wanted to pursue acquisition, and they didn’t want to do it alone.

Acquisition Lab was launched to bridge that gap.

Buy Then Build has sold over 250,000 copies and become the definitive playbook for acquisition entrepreneurship.

How we got here

How we got here

As the movement around Buy Then Build grew, it became clear that scaling the Lab would require a healthy mix of vision and disciplined execution. Walker partnered with Chelsea Wood, a seasoned M&A advisor with years of experience advising on transactions and building rigorous financial systems.

Chelsea helped formalize what began as a small community concept into a fully structured platform. Her operational leadership and real-world deal experience transformed the Lab from a tight-knit community into a coordinated ecosystem meant for serious acquisition entrepreneurs.

The Lab officially launched in 2020, in the midst of a global pandemic. Despite the uncertain timing, the community continued to grow.

Since then, the Lab has expanded to support more than a thousand aspiring owners while staying true to its core standards and values. The mission remains focused on helping serious buyers move through the ETA process with clarity and structure.

Expanding the Lab

Expanding the Lab

In 2022, Tim Ericson joined Acquisition Lab as a member. As the founder and former CEO of Zagster, Tim had already scaled a venture-backed company to a national level. For his second chapter as an entrepreneur, he chose to buy rather than build from scratch.

Within four months, Tim had a deal under LOI. During his search, Tim and his business partner, Jordan Fliegel — an experienced founder, accelerator runner, and investor — identified a recurring hurdle for high-performing Searchers: equity constraints. Even with SBA leverage, personal capital often caps a Searcher’s buying power.

Tim and Jordan began investing in qualified Searchers to close the equity gap. That initiative became Shareholder Ventures, a $20 million fund supporting acquisition entrepreneurs pursuing SBA-backed deals.

Meanwhile, Tim’s newly acquired business revealed another hard truth: To scale effectively, new owners need reliable financial reporting and world-class talent. That insight led to the creation of SMB Edge, a business designed to provide fractional CFO support and global hiring solutions.

When Tim and Jordan later aligned with Walker and Chelsea, the broader vision became clear. Both teams wanted to bring essential resources for acquisition entrepreneurs under one roof, and each had built a different piece of the solution.

In late 2025, Acquisition Lab and Shareholder Ventures merged, with SMB Edge becoming part of the Lab’s Services offering.

What happens next

What happens next

With the merger complete, Acquisition Lab now combines community, capital, and post-acquisition services into a single, unified platform for serious acquisition entrepreneurs.

Our team is focused on reducing the friction that slows Searchers down and introducing solutions that strengthen the path to long-term ownership. Initiatives such as our EIR (Entrepreneur in Residence) program and continued investment in our Services infrastructure have allowed us to build a more complete path for every stage of the acquisition journey.

We remain deeply committed to the foundation of excellence that has existed since the Lab first launched. Membership will remain selective, and our team will continue to invest in and celebrate the success of every member as we cultivate the most supportive community in the world of acquisition entrepreneurship.

Foundation

Explore the Ecosystem

Interested in supporting our members?

We partner with experienced Advisors and service providers who share our standards, values, and passion for ownership through acquisition. If your expertise supports our platform, we’d like to hear from you.

Learn more →

Our Values

What We Stand For

We hold a high bar for who joins and how we operate. Preparation, diligence, and follow-through are expected. Membership is selective by design because the strength of the community depends on the caliber of its participants.

Trust is built through competence and integrity. We do not lower standards for speed, convenience, or growth. The long-term health of the Lab matters more than short-term expansion.

The Lab is shaped by lived experience. We design systems, tools, and frameworks based on the realities of buying and operating a business, not on theories or trends.

We prioritize clarity, practicality, and execution. Every decision is filtered through Operator-level thinking because the people we serve are building real businesses with real consequences.

We measure success by what happens after closing. Deal volume and enrollment numbers are not the benchmark for success.

Our focus is durable ownership. Every initiative, partnership, and resource is evaluated by the same standard: Does it improve the odds of long-term Operator success?

Acquisition is difficult, and we speak about it directly. There are no shortcuts or easy paths to ETA success.

We share lessons and hard truths openly — including mistakes and tradeoffs — because honesty builds better Operators and stronger businesses.

Vision without execution is noise. We move with clarity, urgency, and structure to align around shared standards and repeatable systems.

We commit and follow through. We build for durability rather than momentum, and we favor proven methodologies over passing trends.

Take the Next Step

Are you preparing to buy a business?
Take your next step toward ownership