Our people

At the Lab, we invite you to choose your people. These are ours.

Our founders have bought businesses, and every member who runs an admissions call has, too. Our Advisors work on live deals across acquisition, financing, diligence, and ownership.

And there’s a full team behind that work. Accountants, website engineers, recruiters, event staff, and others all help keep the Lab running.

Founding team

Two founded the Lab. Two founded the fund that eventually became part of it.

Jordan Fliegel

Chief Executive Officer

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Jordan is the founder and former CEO of CoachUp.com, and was co-CEO at DRAFT, which he sold for $48M in 2017. He then launched and ran the Techstars Sports and Techstars NYC Accelerators while also managing his Founders First VC fund and syndicate, collectively deploying ~$50M into 350+ startups. Transitioning from tech to ETA, Jordan acquired Voray, an events marketing company, and began backing acquisition entrepreneurs alongside Tim Ericson. Together, they co-founded Shareholder Ventures, which later merged with Acquisition Lab, where Jordan now serves as CEO.

Tim Ericson

Chief Operating Officer

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Tim raised $40 million while building Zagster, a venture-backed bike-share company, and exited in 2020. He came to the Lab as a member, bought We Rent Copiers with an SBA 7(a) loan in 2023, and began investing his own money in other members’ deals. That became Shareholder Ventures, which he co-founded with Jordan and which is now the Lab’s Fund.

Walker Deibel

Board Member & Venture Partner

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Walker began buying companies in 2006, long before he coined the term “acquisition entrepreneurship.” His 2018 book, Buy Then Build, became a Wall Street Journal bestseller, defined the category, and is now taught at half a dozen of the world’s leading MBA programs, steering a generation of entrepreneurs toward buying instead of starting. He founded Acquisition Lab in late 2019 after launching the ETA program at the Olin School of Business and remains involved as a board member and investor. In 2022, he founded Build Capital, where he continues to acquire lower-middle-market businesses.

Chelsea Wood

Cofounder & Advisor

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Chelsea Wood is a Certified M&A Advisor who has spent more than two decades helping leaders make better decisions around growth, transactions, and business performance. She co-founded Acquisition Lab in 2020 and has personally supported more than 1,000 acquisition entrepreneurs through search, diligence, closing, and ownership. She continues to support Lab members through regular office hours.

The Lab

Advisors work the deals. Member-Owners handle admissions. The Lab team keeps the whole thing moving.

Advisors

Every deal has hair on it.

Our Advisors help members identify which problems are manageable and which ones should make them walk away.

Every Advisor is paid hourly, with no stake in whether the deal closes.

Adam Hoeksema

Technical Advisor, Financial Analysis

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Adam founded ProjectionHub, a financial modeling firm, after 12 years as an SBA lender and Executive Director of Bankable, where he closed more than 1,500 loans. He advises Lab members on evaluating deals, lender expectations, and financing structures. He also built the Lab’s financial model.

Andrew Hippert

Technical Advisor, Investors

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Andrew Hippert has spent over a decade investing across venture and SMB acquisitions, including deploying $2.5M annually across 8 Techstars accelerator cohorts, backing 93 early-stage companies in sportstech, fintech, and healthtech. He now co-manages Acquisition Lab Capital's preferred equity fund and EIR program for SBA-backed searchers.

Ben Olsen

M&A Advisor

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Ben is an M&A leader at Cherry Bekaert with experience across buy- and sell-side deals, capital formation, and financial reporting in industries including transportation, manufacturing, and consumer products. His prior M&A roles include Managing Partner at The DVS Group and Vice President at Tarsus CFO Services.

Bhushan Lele

Owner-Operator

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Bhushan has acquired three businesses and most recently founded TRACQ, which he runs alongside two of his acquisitions, Custom Logo Cases and Paver Supply Warehouse. At the Lab, he supports the “Refining Your Target Statement” onboarding session, helping members define their search criteria from an operator’s perspective.

Branden Yamada-Carroll

Acquisition Entrepreneur Advisor

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Branden founded eCom Exchange, an eCommerce consulting and acquisitions firm, after building expertise across the acquisition lifecycle over eight years. He has acquired eight brands—five personally and three with partners. He advises Lab members on deal sourcing, valuation, structure, marketing, and negotiation for online business acquisitions.

Brian Diener

Technical Advisor, Diligence

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Brian has built a portfolio of training and education companies through self-funded acquisitions, both independently and with partners. He advises Lab members on evaluating acquisitions, due diligence, and the transition to ownership, drawing on his experience as an Operator, investor, and former partner at Centurica.

Charles Mullenger

Acquisition Entrepreneur Advisor

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Charles acquired Ethos, a disaster preparedness equipment company, after serving as a captain in the United States Army from 2010 to 2015 and holding roles in management consulting, manufacturing, and private equity.

Chelsea Wood

M&A Advisor

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Chelsea Wood is a Certified M&A Advisor who has spent more than two decades helping leaders make better decisions around growth, transactions, and business performance. She co-founded Acquisition Lab in 2020 and has personally supported more than 1,000 acquisition entrepreneurs through search, diligence, closing, and ownership. She continues to support Lab members through regular office hours.

Chris Meadows

Membership Committee

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Chris served in the U.S. Army and spent his career working in regulated industries. He acquired restoration businesses in 2024 and 2025 and now works as an independent sponsor. At the Lab, he takes admissions calls with applicants.

Chuck Mullins

Acquisition Entrepreneur Advisor

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Chuck built his first internet business in 1996 and has been buying, growing, and selling online businesses ever since. He is an M&A advisor at Quiet Light, an online business brokerage, and advises Lab members on evaluating online businesses and conducting the diligence that can uncover what a listing leaves out.

Connor Groce

Technical Advisor, Franchises

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Connor has experience building, buying, and exiting franchise businesses. He launched a home services franchise at 20, acquired a waste management franchise in Indiana in 2022, and exited the home services business in 2025. He serves as the Lab’s main resource on franchising, helping members understand how franchise ownership can fit into an acquisition strategy.

Dana Jaunzemis

Acquisition Entrepreneur Advisor

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Dana has spent more than 30 years buying, growing, and selling small businesses across industries including construction recycling, music distribution, and eCommerce. She advises Lab members on diligence, transitions, B2B growth, and finding unexpected opportunities through search.

Heather Endresen

Technical Advisor, SBA Lending

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Heather ran SBA lending for acquisition entrepreneurs at Live Oak Bank, where she was the bank’s top lender, before founding Viso Business Capital, a loan advisory firm available to Lab members. The Viso team advises members on SBA loan structures, lender selection, and getting a deal through underwriting

Joe McAleer

SBA Financing

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Joe is a buy-side advisor and SBA loan intermediary who performs bank-style cash flow analysis, scrutinizes and verifies add-backs, and provides input on business valuation and offer structure before matching buyers with the right lenders. He also prepares underwriting packages and supports clients from start to close.

Kinza Azmat

Acquisition Entrepreneur Advisor

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Kinza acquired her own company after a decade in management roles at Southwest Airlines, Apple, and JPMorgan Chase, as well as working as a business broker to study the acquisition process firsthand. She holds a BS in Mechanical Engineering from Ohio State and an MBA from UT Austin.

Natalie Siston

Mindset Advisor

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Natalie Siston is an executive coach, keynote speaker, and former Fortune 100 sales coaching leader. At Acquisition Lab, she helps buyers recognize the mindset patterns that influence decision-making, relationships, and their ability to close a deal. She also works privately with leaders and business owners through her coaching practice.

Niklas James

Independent Sponsor

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Niklas is a three-time independent sponsor and co-founder of Minds Capital, a gap equity fund that invests $1 million to $3 million per platform in searchers and independent sponsors. He also co-hosts the Minds Capital Podcast, which covers the independent sponsor ecosystem, and advises Lab members on the independent sponsor model.

Ryan Johnson

GM, Acquisition Lab Services

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Ryan is an operations leader who has spent his career in finance and accounting, starting as a consultant to startups and growth-stage companies before moving into operations, where he built and scaled delivery teams. As COO of a national outsourced CFO and accounting firm, he helped drive the growth that led to its acquisition, then stayed on to run integration and to acquire and integrate a second professional services organization. He later served as VP of Operations through that firm's own sale to private equity. Ryan has since focused on applying AI and automation to tax and financial services workflows and now leads Acquisition Lab Operate as General Manager.

Sonya Hausafus

Buyer Branding Advisor

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Sonya Hausafus built and led two businesses, Brand Blast Communications and Root to Rise Consulting, after holding executive marketing roles at seven startups, including Techstars. At Acquisition Lab, she advises entrepreneurs on personal branding, positioning, and communicating their value to brokers and sellers. Her firms are also available for consulting engagements.

Tim Ericson

Acquisition Entrepreneur Advisor

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Tim raised $40 million while building Zagster, a venture-backed bike-share company, and exited in 2020. He came to the Lab as a member, bought We Rent Copiers with an SBA 7(a) loan in 2023, and began investing his own money in other members’ deals. That became Shareholder Ventures, which he co-founded with Jordan and which is now the Lab’s Fund.

Walker Deibel

Acquisition Entrepreneur Advisor

Read bio

Walker began buying companies in 2006, long before he coined the term “acquisition entrepreneurship.” His 2018 book, Buy Then Build, became a Wall Street Journal bestseller, defined the category, and is now taught at half a dozen of the world’s leading MBA programs, steering a generation of entrepreneurs toward buying instead of starting. He founded Acquisition Lab in late 2019 after launching the ETA program at the Olin School of Business and remains involved as a board member and investor. In 2022, he founded Build Capital, where he continues to acquire lower-middle-market businesses.

Admissions

Every admissions call is run by a member who already bought a business.

Robert Frary

Director of Membership

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Robert led revenue-focused teams in the tech industry, scaling the systems, processes, and teams responsible for sourcing, generating, and retaining revenue. After joining Acquisition Lab, he bought a plumbing business in Austin, Texas, which he has operated for several years while looking for his next acquisition. At the Lab, Robert has helped transition admissions to a member-led model focused on increasing the caliber of new members and strengthening the community.

Chris Meadows

Membership Committee

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Chris served in the U.S. Army and spent his career working in regulated industries. He acquired restoration businesses in 2024 and 2025 and now works as an independent sponsor. At the Lab, he takes admissions calls with applicants.

David Bradley

Membership Committee

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David was a marketing consultant who shifted his career by buying a fencing business in 2025. He is a Buyer Brand Advisor working with Lab Members during their onboarding and takes admissions calls with Lab applicants.

Federico Guzman

Membership Committee

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Federico is a two-time CEO who has spent his career leading and acquiring manufacturing businesses across Latin America and the Caribbean. He is now searching to acquire a specialty manufacturer in regulated markets and takes admissions calls with Lab applicants.

Gabe Murillo

Gabe Murillo

Membership Committee

Member Team

This team runs onboarding and the member room, taking each new member from accepted to working with Advisors on a live deal.

Lisa Webster

Program Director

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Lisa runs the Lab’s Onboarding Program, which is how a new member goes from accepted to working with advisors on a live deal. She spent ten years at Techstars building global accelerator programs. She is based in Detroit where she co-owns a CrossFit gym.

Lloit Mejia

Community Manager

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Before the Lab, Lloit supported Skool communities of 20,000+ members and executive education programs at Colombia's top university. At the Lab, she builds and runs the systems behind the member room and helps members grow a community they can rely on.

Platform

Our team builds the systems that collect, organize, and deliver deals to buyers.

The platform isn’t a repackaged list from somewhere else.

Ted Bronstein

President, Services

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Ted built his career in startups and was COO of Spin. He moved from tech to ETA by investing in copier rental business We Rent Copiers, then taking over as CEO. He now advises WRC and other Lab companies. His focus is building Acquisition Lab Deals, the Lab's buyer and seller marketplace.

Julio Giles Cardoso

Automation & Data Manager

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Julio is a data-driven problem solver who works across the organization to build internal tools, automations, workflows, dashboards, and AI-enabled solutions. His work improves operational processes, strengthens information flow, and helps teams make better decisions around shared strategic priorities.

Luis Bernardo Zuluaga Gomez

Developer

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Luis is a software engineer who spent his career building and maintaining websites, and taught mobile development at Universidad Tecnológica de Pereira. At the Lab, he is a lead engineer, where he builds and maintains the platforms.

Ivan Hincapie

Business Operations Manager

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Ivan owns the AI-enabled products, automations, and data systems that support Acquisition Lab’s operations and member experience. He built and maintains Deals Flow, the platform that delivers curated business-for-sale opportunities from U.S. aggregators and brokers to Acquisition Lab members. Previously, he co-founded a MarTech and development consultancy and led marketing operations at We Rent Copiers.

Duber Castaño

FullStack Developer

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Duber has more than 5 years of experience building back-end systems and full-stack applications. He has a strong background in back-end architecture and full-stack development, with experience integrating cloud services, payment systems, and AI agents into production environments. At Acquisition Lab, he works as a full stack engineer, designing and building new features, maintaining the systems behind them, and keeping the product reliable.

Fund

Andrew runs the investment work, backed by Jordan and Tim as the Fund’s general partners.

Andrew Hippert

Managing Director

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Andrew Hippert has spent over a decade investing across venture and SMB acquisitions, including deploying $2.5M annually across 8 Techstars accelerator cohorts, backing 93 early-stage companies in sportstech, fintech, and healthtech. He now co-manages Acquisition Lab Capital's preferred equity fund and EIR program for SBA-backed searchers.

Operate

Operate gives owners a full accounting and finance team.

Our people work with acquired businesses where cash visibility, reporting, and debt management matter from day one.

Ryan Johnson

GM, Acquisition Lab Services

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Ryan is an operations leader who has spent his career in finance and accounting, starting as a consultant to startups and growth-stage companies before moving into operations, where he built and scaled delivery teams. As COO of a national outsourced CFO and accounting firm, he helped drive the growth that led to its acquisition, then stayed on to run integration and to acquire and integrate a second professional services organization. He later served as VP of Operations through that firm's own sale to private equity. Ryan has since focused on applying AI and automation to tax and financial services workflows and now leads Acquisition Lab Operate as General Manager.

Esteban Beleno

Head of Finance Operations

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Esteban has spent more than 12 years in finance and accounting across global companies and private equity, leading financial operations, reporting, and business transformation. At Acquisition Lab, he leads Finance Operations, overseeing the teams and operating model responsible for accounting, accounts receivable, accounts payable, and financial controlling for member-owned businesses.

Melissa Suárez

Onboarding Financial Controller

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Melissa is a finance professional with extensive experience across technology, multinational, and high-growth companies, with expertise in controllership, financial reporting, and FP&A. As Onboarding Controller at Acquisition Lab, she leads the financial onboarding of new clients, setting up accounting operations and processes to ensure a smooth transition post-acquisition.

Valentina Jaramillo

Administrative Assistant

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Valentina is an administrative and project support professional with experience in executive assistance, operations, customer service, and accounting support. At Acquisition Lab, she coordinates client communications, task workflows, follow-ups, and operational support across the Operate team.

Leidy Arboleda

Senior Accountant

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Leidy is a Colombian CPA and MBA with 15+ years in accounting and finance, including CFO and Financial Controller roles. At Acquisition Lab, she manages multi-entity accounting, month-end close, reconciliations, and financial reporting for U.S.-based companies.

Maria Reyes

Collections Specialist

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Maria is a Business Administrator with professional experience in billing, accounts receivable, payment application, and collections. At Acquisition Lab, she manages payment application processes, follows up on customer complaints, claims, and requests, and monitors accounts receivable to ensure timely collection and reconciliation of outstanding balances.

Sergio Aroca

Finance Controller

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Sergio is a public accountant and ACCA CertIFR holder with experience in controllership, financial reporting, and FP&A. At Acquisition Lab, he oversees accounting and finance operations across a portfolio of member-owned businesses.

Gisela Porras

Senior Accountant

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Gisela is a public accountant with 8+ years of experience spanning financial reporting, general ledger management, and audit support, helping businesses trust and understand their numbers. As Senior Accountant at Acquisition Lab, she owns full-cycle accounting and month-end close across multiple client entities, delivering decision-ready financials in line with US GAAP.

Evelyn Vargas

AR Specialist

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Evelyn is an International Business and Finance professional with 8+ years of experience spanning billing, accounts receivable, cash applications, payment processing, and customer reconciliations. As an AR Specialist at Acquisition Lab, she manages the full-cycle AR process, ensuring accurate invoicing, payment application, and account management.

Lirus Nieto

AP Specialist

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Lirus is an international business professional with 5+ years of experience in accounts payable, customer service, and financial operations. As an Accounts Payable Specialist at Acquisition Lab, she manages invoice processing, vendor records, payment coordination, and daily AP operations.

Diana Rojas

Payroll Specialist

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Diana has 12+ years of payroll operations and HR administration experience across multinational companies. At Acquisition Lab, she specializes in managing multi-entity payroll compliance, tax administration, and employee benefits, ensuring regulatory accuracy and seamless operations.

Events

The Lab meets in person and online all year. This team coordinates the roundtables, meetups, and annual summit and makes our social events possible.

Zach Chodor

General Manager

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Zach has spent the last decade championing a core belief: that intimate, community-driven networking is the most powerful engine for B2B relationship building. As General Manager of Voray Events, he leads the sales and operational strategies that turn this vision into reality. Under his leadership, Voray produces hundreds of high-impact events annually, including scaling the Acquisition Lab Searcher Circle events into a thriving network across 29 cities. Voray bridges the gap between B2B sponsors and their ideal audiences by replacing transactional marketing with authentic, meaningful connection.

Camilla Petronio

Director Of Operations & Strategy

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Camilla runs operations for the roundtables, the meetups, and the summit. Before the Lab, she began her career in sustainability and nonprofit fundraising, and now heads operations at Voray, which connects B2B sponsors with senior decision-makers through curated events.

John Berger

Director Of Partnerships

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John leads the partnerships team at Voray, working directly with clients as they meet their target audience through events. John also helps with recruiting guests and attendees for Roundtable and Meetup events. Prior to joining Voray, John worked in the Mobility and Access Control industries in Business Development.

Daniela Vargas

Senior Marketing Coordinator

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Daniela supports operations, outreach marketing and audience acquisition for roundtables and meetups across multiple markets. Before the Lab, she worked in marketing and research, supporting digital and offline campaigns, audience strategy and market research for a variety of industries.

Laura Sanchez

Marketing Outreach Coordinator

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Laura supports operations for roundtables and meetups across multiple markets. Before the Lab, she worked in marketing, supporting digital campaigns and outreach across multiple industries.

Company

The team supporting the company across marketing, recruiting, administration, and internal operations.

Geishy Salazar

Director of Marketing

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Geishy spent her career agency side before going independent to run marketing for early-stage founders, which is the work that brought her to Shareholder Ventures. When the fund merged into the Lab she joined the Lab full time and now leads marketing across the company.

Noah Baron

Head of Content

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Noah runs our video content. Before the Lab, he founded It’s All Good Productions, a video production company creating branded content, commercials, social media campaigns, and film. He also previously co-founded a digital production company that generated more than 120 million views.

Juan Quintero

Senior Recruiter

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Juan leads recruitment at Acquisition Labs. Before joining the Lab, he built his career focused on startups, scaling their teams and building hiring processes from the ground up across multiple high-growth environments. At the Lab, Juan drives the strategy for sourcing and hiring.

Martha Martinez

Data Analyst

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Martha has more than 15 years of experience in data analysis, process optimization, marketing, and administrative operations. She has a strong background in supporting business operations, improving workflows, and contributing to data-driven projects. At Acquisition Lab, she provides administrative and operational support to Tim Ericson while contributing to data analysis, process optimization, and acquisition-related projects that improve operational efficiency.

Rebecca Sherlock

Executive Assistant

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Before Acquisition Labs, Rebecca owned and operated restaurants in Costa Rica and the Dominican Republic. She manages a 13-bedroom villa and co-owns a private chef dining experience recognized as #1 in Samaná by culinary guide Macarfi. Rebecca now serves as Executive Assistant to Jordan Fliegel at Acquisition Labs, handling his email, scheduling his meetings, and ensuring communication flows with his key contacts.

Alan Shllaku

Lifecycle Marketing Manager

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Alan leads lifecycle marketing and supports the broader marketing function. Before joining the Lab, he led growth marketing at a ticketing and travel startup.

Choose your people

Still wondering if ETA is right for you? Join a live roundtable.