Committed Capital

Chris Hall, is an operationally focused business leader with 25+ years of experience managing P&Ls, leading cross-functional teams, and driving operational improvements. During his career he's held leadership roles in eCommerce operations, consulting, and retail. Most recently he rebuilt and led the product operations organization within the eCommerce division of Ahold Delhaize USA where he was responsible for driving strategic initiatives across a 20+ team and $80M portfolio. As a consultant at Infosys Consulting, he led a 50-person international team delivering a digital transformation for a large north American logistics company, drove $17M in savings for a global sports apparel manufacturer and delivered $7M in new business development over 3 years. As a buyer, at now Macy's, he owned direct P&L responsibility for a $250M department. Chris is now focused on acquiring a small business, $1 - 2M in EBITDA, where he can leverage corporate rigor and hands-on operational leadership to drive growth and create long-term value.

Omar Alvarez is an operator whose background spans industrial manufacturing and technology. Early in his career, he ran the operational core of Vanguard Instruments, a $15M industrial test equipment manufacturer, overseeing production and fulfillment, modernizing how the shop tracked its work, and managing the customer and vendor relationships that kept it running. He went on to spend nearly 11 years at Apple, leading engineering teams in information security, following earlier defense engineering work at NAVSEA that carried a U.S. security clearance. He is drawn to sound businesses with room to sharpen how they run.

Charlie Cummings brings over 15 years of experience helping remotely-operated businesses grow with operational excellence, digital transformation, and process improvement initiatives. Since 2018 he has led a boutique management consultancy, serving clients in industries including finance, construction, energy, agriculture, and education. He has managed teams globally across many functions including finance and accounting, software development, BD & sales, and training. Charlie has twice successfully exited companies that he founded. He holds a BA in Economics from the University of Notre Dame, a Master’s in Public Management from the University of Maryland, and a Project Management Professional (PMP) certification. Now a full-time searcher with Acquisition Lab’s EIR program, he is seeking to acquire and operate one US-based, remotely-operated business in the $1-2M EBITDA range.

Brendan Doney, a Los Angeles-based operator-investor, brings extensive P&L and investment experience to his role as Managing Partner at Willowbrook Capital. He co-founded and ran Crosscourt, where he scaled the company from zero to $750k ARR and over $2 million in sales, successfully raising $2 million in capital. His responsibilities included managing a 30-person team and overseeing a $500k facility build-out. Earlier in his career, he honed his real estate and project management skills through stints in leasing and development at Hudson Pacific Properties.

Alix Baudin is a seasoned executive with two decades of success in leading and scaling media and technology companies. His experience includes direct P&L responsibility for a $100M business with 20–30% EBITDA, as well as the hands-on management of a 200-person digital operations team (400 including agencies) generating over $100M in revenue. Alix's expertise spans KPI-driven management, budgeting, capital allocation, product and systems development, and significant M&A experience across both the media and technology sectors.

Jeff Prows is an experienced operator and searcher with a proven track record, making him an ideal candidate for an SBA-financed acquisition. His background includes managing a $10M P&L at Amazon, where he achieved a 44% profit increase. Furthermore, he led global account-strategy teams at AI SaaS scale-ups Databook and Unsupervised, maintaining retention above 100%. He also successfully executed a $10M construction turnaround through his independent consulting practice.

Tracey Saenz brings over 26 years of brand scaling expertise across CPG, biotech, SaaS, and manufacturing, including managing an $18M global budget and leading teams of up to 22. Her core strengths are in GTM strategy, sales/marketing, and tech-platform scaling. Tracey is targeting a product, distribution, or service company in Southern California with $150K–$1.5M in Seller's Discretionary Earnings (SDE).

Ramon Rodriguez is an experienced operator and growth-minded leader with more than 25 years of experience helping businesses grow across consumer products, agribusiness, and technology. He has led brands ranging from under $1 million to more than $2 billion in revenue, managed budgets of up to $120 million, and built high-performing teams at companies including Procter & Gamble, Meta, Abbott Nutrition, Conagra, and Zespri. While leading Zespri North America's marketing efforts, he helped reshape the brand's go-to-market model, adding 500,000 new consumers per month and driving 60% sales growth. Ramon is seeking to acquire and personally lead an established business in consumer products, services, or distribution near the San Francisco Bay Area.

Justin Fountain is a Rockwall, Texas-based operator and full-time ETA searcher with more than 20 years of experience leading complex operational, technology, and process improvement initiatives for Fortune 500 companies and government clients as a Manager at EY. Throughout his career, he has built and led global PMOs, managed client relationships, and overseen cross-functional teams of up to 20 direct reports while coordinating work across organizations exceeding 100 personnel. In addition to his consulting background, Justin founded and scaled two international Christian nonprofits, growing one to 15 full-time staff and more than 200 weekly volunteers across 16 provinces in Cuba. He is currently seeking to acquire and operate a U.S.-based services or light manufacturing company in the $1–2M SDE range.

Richard Chang brings a strong background as an operator, having spent four years as President/GM for two Smash My Trash territories, where he was responsible for the P&L, sales, fleet operations, and managing account managers and drivers. His entrepreneurial experience includes founding a six-figure automotive e-commerce company. Additionally, he spent nine years in inventory and procurement at Fashion Nova and BCBG, gaining significant expertise in both brick-and-mortar and digital supply chains. Richard holds an MBA from USC Marshall.

Tony Heller is a seasoned operator with over 20 years of experience in sales, service, and P&L leadership, showcasing deep expertise in people management and integration. His background includes serving as Director of M&A at Opatik Defense, where he was responsible for sourcing and integrating add-ons for a defense-supply platform. Previously, at Waste Management, Tony oversaw a $570 million revenue book and an 81-person team, successfully integrating a $70 million tuck-in while simultaneously achieving SG&A reductions. His earlier career highlights feature call-center leadership at Comcast (managing 90 representatives), P&L management for an $8.5 million inside-sales book, and logistics duties during his time in the Army Reserve.